30 Key Questions for UX Research
Gary van Broekhoven Published on: 23/06/2025
Discover 30 essential UX interview questions with expert follow-ups. Uncover valuable insights to improve design decisions and user experience.
Customer Discovery
Consumer Psychology and Behaviour Design Blog
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van Broekhoven
The origins of consumer psychology and behavioral design
Gary van Broekhoven Published on: 06/11/2024
Explore how consumer psychology evolved from early theories to digital-age insights—shaping modern marketing, product design, and buying decisions.
Behaviour DesignConsumer Psychology
Understanding User Needs with Behavioural Personas
Mariam Tarek Tawfik Published on: 04/11/2024
Building products without user insight is like designing a space with no purpose. Behavioural personas reveal motivations to shape meaningful solutions.
Behaviour DesignConsumer Psychology
Implementing Behavioral Design Strategies in Marketing
Gary van Broekhoven Published on: 02/11/2024
See how behavioural design blends psychology and marketing to decode behaviour, shape products, and create campaigns that truly engage.
Behaviour Design
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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